MV8 Football Academy is a professional football academy based in Seville, attracting youth players from around the world.
The academy was founded in 2015 by former professional player and now FA A licenced coach Massimo Valenziano. Having coached in many different countries including UK, Ireland, Spain, Italy and Russia, and worked alongside AC Milan, Massimo created his own Academy to provide the opportunity for young players to train and compete at the Spanish highest level.

Challenge
As a brand new academy, MV8 Football Academy needed to break into a busy, European market and very quickly appear as a premium, professional football academy to a worldwide customer base.
A strong brand and highly visible online presence needed to be created to facilitate attracting an immediate intake of new players into the Academy.

Solution
Veucom worked directly with the Academy founder to understand and develop the proposition and philosophy the Academy needed to promote. The project required us to design for a number of marketing communications disciplines including:

The new website has positioned us as the Number 1 result for our top three search terms.
The new website has positioned us as the Number 1 result for our top three search terms.
from 2 million results returned*
that have visited the website
the first year online
* Search terms ‘Football Academy Spain’, ‘Football Academy Seville’ and ‘Spanish Football Academy’. Data taken from Google Analytics 2017.
Outcome
As a result of the new brand, website and literature, MV8 Football Academy were able to make an immediate visible impact on the European football academy scene. Within the first three months of launch, the Academy had secured an excellent intake of players for the first academic year. In it’s second year, the Academy doubled it’s intake of players, with many applications generated from the new website.
The new website has performed as an excellent marketing tool with statistics showing:
