The new designs for the brand refresh provided a much fresher, distinctive and more technical appearance to the company, receiving much praise from Hardide plc board members and their customers.
The new website provided immediate excellent results. Within the first three months of being live, website users had increased by a huge 267% over the previous three month period. Important key search terms, such as ‘hard chrome replacement’, ‘wear resistant coating’ and ‘internal surface coating’ achieved the number one spot in Google search results.
The brand refresh exercise had an impact on boosting marketing led enquiries, with the new website generating a regular flow of sales enquiries via the online enquiry contact form.
The continuing brand-led marketing activity has proven extremely successful, with the awareness and promotion of Hardide Coatings technology leading to new client gains and further company investment.