The new Customer Proposition immediately conveys the product offering to customers and a consistent message is now apparent across all Rock Solid Rigs marketing activity, providing the company with a core mantra to use as the company develops and grows.
The new Brand Design, with its new colour scheme and typography looks professional and positions Rock Solid Rigs as a leader in the market.
As the main marketing and sales vehicle, the new E-commerce Website aligns successfully to the new company brand, increasing brand recognition and awareness within the target markets. The website now offers full responsiveness, reacting and formatting well on all devices – desktop, tablet and mobile. The E-commerce facility provides an online sales platform for Rock Solid Rigs to sell internationally with ease.
Website performance analytics is ongoing, however, within the first 17 days of being online, the new website has started to show impressive increases in performance, with statistics showing an increase in website users of 134% and average user engagement up by a huge 217%, testament to the better user experience and responsive website performance on mobile devices.
Talking about the new brand and website, Rock Solid Rigs founder and director Mark Foster said “I am extremely happy with the result which is a total transformation, raising our online presence to a higher standard than that of our competitors.”
Statistics based on Google analytics data for the first 17 days of new website compared to previous period