Once the new proposition and segmented service offering had been established, Veucom addressed the challenge of presenting this online.
Veucom designed a new website featuring a new Content Management System (CMS). The segmented service offering was presented using colour coding for industry areas which aligned with the company’s printed Training Course Directory.
The Baines Simmons Aviation Safety Academy offers training courses to the aviation industry. The new website features a searchable training course directory with an online booking and payment system to enable quick and easy booking of courses that are held at the company facility in Surrey.
Other content introduced into the website:
- A much expanded expertise section featuring in excess of 40 different aviation industry expertise areas
- Regulations Updates – a comprehensive online resource for the latest European aviation regulatory information
- SMARRT® Tools – a suite of downloadable diagnostic tools
- SMARRT MAP-MI® – an online app featuring a self-assessment tool to measure the performance of safety management in aviation organisations